In this national TV advertising campaign for the Intel 2in1, illustrator and author Bob Staake demonstrates how the device enables him to unlock his creativity. While writing on the laptop and drawing on the tablet, Staake's latest story for Random House, 'My Pet Book', comes to life -- and culminates with a reading of the rhyming tale in which children help make his animated characters leap off the screen.

Title: "Storyboard"

Client: Intel

Agency: Venables Bell & Partners

Director: Austin Wilson

Animation: Passion Pictures

Duration: :30

 

Air Dates: Beginning Monday 7/14 on ABC, CBS, NBC, FOX and CW. ESPN, Discovery, MTV, Turner, TBS, TNT, Travel, USA, Comedy, A&E, AMC, etc starting on Tuesday 7/15 or Wednesday 7/16.